Case Studies In Marketing

Case Studies In Marketing

- Binding : Paperback
- ISBN13 : 9789383572656
- Language : English
- Publication Year : 2015
- Author: Dr. Suresh Abhyankar
- Product Code: VPA15033

- Availability: In Stock
Rs250.00 Ex Tax: Rs250.00


About the Book :
Probably no amount of classroom training can beat learning through real life examples. This is especially true in the case of Marketing Management where consumer tastes & loyalties and market dynamics are ever-changing
Key points of the Book :

  • gives students of Marketing Management an insight into ground realities
  • The author covers all the relevant topics of Marketing Management like Sales Management, Retail Marketing,Industrial Marketing, Services Marketing, Agricultural Marketing, Rural Marketing, Consumer Behaviour,International Marketing, Strategic Marketing and Consumer Protection

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