About the Book:
This book on "Business Research Methods" is written according to the revised MBA syllabus of University of Pune, in a simple language that
makes it easy even for students without any exposure to research methodology to understand. Care has been taken to introduce
students to basic concepts and make them understand the practical application of the research concepts in business and industry. Examples, illustrations, learning objectives, MCQs and previous university question papers have been included.
Key points of the book :